Fulfill Bar
Beat the Rush
AD CAMPAIGN
For the Fulfil Salted Caramel Vitamin and Protein Bar, I took a photography-based approach, aiming for an aesthetic that mirrors the product’s utility and health benefits. The “Beat the Rush” tagline and the urban imagery are a nod to the bar’s utility in a fast-paced lifestyle, while the vibrant colours, handwritten and bold fonts showcase the bar’s standout features, high protein, low sugar, and essential vitamins.
The branding carries over into social media, divided into bite-sized
visuals that capture the product’s essence and convey its
place in a fast-paced and health-conscious lifestyle. In essence,
the design is meant to communicate to a customer the benefits
of a quick nutritious snack, to get ahead in fast-paced city life.
visuals that capture the product’s essence and convey its
place in a fast-paced and health-conscious lifestyle. In essence,
the design is meant to communicate to a customer the benefits
of a quick nutritious snack, to get ahead in fast-paced city life.