Dams
Editing & Motion
Client
retake
Dams
Services
Video editing
Motion Design
Team
Roisin O'Regan
Ben Walsh
Conor Stakelum
Date
July 2025
For the DAMS project we focused on presenting their chair collection with clarity and a refined visual tone. Ben filmed the content and Roisin guided the creative direction throughout. I worked on the video editing and motion design, shaping the rhythm and overall feel so the craft and character of the product come through naturally.
The product is explored through clean framing and measured pacing, allowing its form and materials to stand out. The motion design stays subtle so every detail can be read clearly, giving the viewer a calm and focused look at the chair.
The final video follows a transition from a cold and uncomfortable workspace into a warmer, more focused environment. It reflects the shift in comfort and effectiveness that comes with using the DAMS chair. The pacing, colour, and overall tone soften as the chair becomes part of the setup, showing how it supports better posture, clarity, and a more settled working rhythm.